It’s not what the product does, it’s what it allows you to do.

Igloo Coolers created the original Marine cooler. Their dominance was so complete that boat manufacturers design their leaning towers to fit an Igloo 72 qt at its base.

At the time, Igloo had neglected the Marine space allowing competitors like Yeti to claim marketshare. We created Labor of Love to remind fisherman that Igloo understands Marine culture and continues to champion their pursuits

Cold drinks, warm smiles, lasting bonds

I worked with Igloo’s marketing leadership to develop a marketing strategy for the Marine product line.
The assets created fueled the social media, PR, ecommerce, and retail
initiatives to great success for the following year.

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Igloo Trailmate "Sand Schmand"

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Igloo + Food Steez