A secondary benefit from the product story and assets delivered was better than expected PR coverage. For the first time, Igloo saw their products showing up on trend forward product blogs such as Cool Material, HiConsumption, and Gear Patrol.
Party On!
"Party On" was the first project my agency, Actual, did for Igloo Coolers. The VP of Marketing reached out to me with a problem - the company was launching a category defining product and they had absolutely no marketing plans to support it.
We sprang into action developing a product marketing plan and generating much needed creative assets. The core creative for the campaign was the "Party On" video combined with still images captured at the shoot along with a set of high-quality studio images generated to assist in PR, eCommerce and sales needs.
The "Party On" video struck a modern vibe while clearly and quickly communicating the benefits of the product. The product sold quite well, exceeding forecast and continues to be one of Igloo's strongest performing high-margin products.
