One of the goals of the Igloo rebrand Initiative was to signal a change and bring the brand upmarket. A key industry event for Igloo was the International Home & Housewares tradeshow. We knew this was a prime opportunity to introduce the newly improved Igloo brand along with a suite of new category-creating products.

While most brands simply display product, we chose to create a culturally resonant branded experience that would stand apart from pack. The crown jewel of booth was the vintage Airstream trailer which both drew traffic and served as a conference room for key accounts.

Suffice to say, Igloo and its new product offering garnered accolades from the press and attendees alike. The booth attracted more attention and generated more business than it had in years (and years).