Machine Envy

When HP had the opportunity to launch a version of their HP Envy laptop with "Beats Audio", they wanted to create an experience that would resonate with core music and digital DJ culture. Once again, HP turned to my team at Nemo to bring their newest creation to life in full digital glory.

I lead the creative team, defined the positioning, developed the user experience and content strategy, and built out messaging. You know… Thursday.

The Envy was a success and sold out of its first run.

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Hewlett-Packard Gaming Blackbird