In 2007 HP embarked on an ambitious project; the launch the HP Blackbird 002 - the best Gaming PC ever designed. The project was rife with challenges; the machine was expensive ($1,200 to start), it was complicated, fully customizable and therefore impossible to sell at retail, and built for a community who didn't believe HP had a place in their culture. In short it was everything your standard HP project wasn't.

HP realized that the Blackbird, along with the HP Gaming entity, was going to have to be launched digitally. Within this "website" job we established branding and positioning for HP Gaming, created their style guide, designed the packaging and created an engaging and effective website to boot.

The HP Blackbird 002 won 15 industry awards including Wired's "Best in Test" and PC Gamers highest score ever. I am most proud of winning HP's own Circle Award for Excellence in Product Marketing.