Redefine the
Category

Safeguard has a special place in my heart. It was the first brand project I did at Fort West (or ever) where I was overseeing the team rather than in the work myself (mostly).

Our brand strategists Jessica Bardsley and Chris Fedorczak did a stellar job following the brand building process I brought to Fort West and our new Creative Director Rob Brooks would be building out a brand identity system following the process I co-developed over the previous 10 years. A few designers on the team had been through it before (one at Fort West, another when he worked for me at my own agency Actual), but for Rob much of it was new. He had built out many successful identity systems before, inherently seeking out truths to hang his design upon, but this was the first system that documented the truths, values, and brand characteristics so well that he was able to lead the team to this surprising and dynamic solution. A brand design that has lead the way in redefining the look of the whole category.

Full Case Study Here

Built to Last

Once the founders and board had approved the new brand foundations and design guidelines, it was to put it through its paces. I partnered with SafeGuard’s CMO to help formulate a go-to-market strategy and define all the assets needed to support it. Over the next 90 days we put together a team to build out everything SafeGuard needed to realize the plan and take their updated brand to market - from templates and guidelines to fully realized videos and photo libraries. While I am very proud of the work we produced, my biggest satisfaction was in watching the team create something so strong using the system I put in place. Way better than what I could have done on my own.

Full Case Study Here

“As a result of the comprehensive guidelines and template provided, the SafeGuard Cyber marketing team is able to spin up campaigns, content, and marketing materials with high fidelity and a strong ROI at a fraction of the time it took prior to the rebranding exercise. Faster, higher quality, and better results - win win win.”

- Lisa Hayashi, CMO SafeGuard Cyber

“Before the rebrand we were thought of as yet another MarTech company, the security customers just weren’t there. Now we are getting the right people for the right reasons. And not just cybersecurity professionals, but leaders in the field.”

- Lisa Hayashi, CMO SafeGuard Cyber

Creative Director Rob Brooks

Associate Creative Directors Design Maliah Coolidge &
Chris DeGaetano

Associate Creative Director Copy Paul Glazier

Brand Strategy Jessica Bardsley & Chris Fedorczak

Senior Designers Colton Major, Jason Musengo & Andrew Langford

Animation Preston Gibson

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