ESPN.com/Action needed a broadcast ad. Something they could run during the X-Games that gave the audience some idea of the depth and authenticity of their action sports content. They also wanted something they could easily extend into additional ads and experiences. Our answer: The Clapper.

I provided the initial concept of using the clapper as a serial creative device and the idea of having the content jump from screen to screen enhanced by social media icons.

ESPN.com/Action Skateboarding Clapper Spot made in collaboration with Creative Director Mark Lewman and Nemo Design and additional graphic design from the legendary
Aaron Draplin.